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Cookies Policy

The Website uses cookies to make the user’s browsing experience easier and more intuitive. Cookies are small text strings used to store some information that may concern the user (his preferences or the device) and are mainly used to adapt the functioning of the site to the user’s expectations, offering a more personalized experience and memorizing the choices made previously. A cookie consists of a reduced set of data transferred to the user’s browser by a web server and can only be read by the server that made the transfer. It is not executable code and does not transmit viruses. When the installation of Cookies takes place on the basis of consent, this consent can be freely revoked at any time by following the instructions contained in this document.

How are cookies used?

The Website uses technical and third-party cookies.

Technical cookies are necessary for the website to function properly and do not collect any identifiable personal data. They are used for navigation and to facilitate access and use of the site by the user. They are necessary for the transmission of communications on the electronic network or to the supplier to provide the service requested by the user.

The third-party cookies are mainly used to understand if the pages of the site work properly, to allow users to interact with our site, to keep the site safe, in general, to provide an improvement of the user experience and an aid to speed up future user interactions with our site. 

In relation to the origin we distinguish the cookies sent to the browser directly from the site you are visiting and those of third parties sent to the computer from other site. The use of these cookies is governed by the rules set up by the third parties themselves, therefore users are invited to read the privacy policies and indications to manage or disable the cookies published on the relevant web pages.

What types of cookies are used?

Essential: some cookies are essential to experience the full functionality of the website. They allow you to maintain user sessions and prevent any security threats. They do not collect or store any personal information.

Statistics: these cookies store information such as the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit etc. This data helps to understand and analyze the performance of the site and where it needs improvement. Third-party analytical cookies are used to detect information on user behavior on the Site. The detection takes place anonymously, in order to monitor performance and improve the usability of the site.

Functional: these are cookies that help certain non-essential features on our website. These features include embedding content such as videos, Google maps, or sharing site content on social media platforms.

Session: these cookies help us store your browsing settings and preferences such as language preferences to have a better and efficient experience on future visits to the website. From the point of view of duration, temporary session cookies can be distinguished in  two categories: those which are automatically deleted at the end of the browsing session,  used to remember user’s browsing preferences, and the permanent ones that remain active on the PC up to expiration or cancellation by the user.

Technical Cookies and Cookies serving aggregated statistical purposes

Activity strictly necessary for the functioning of the Service

This Website uses Cookies to save the User’s session and to carry out other activities that are strictly necessary for the operation of this Website, for example in relation to the distribution of traffic.

Activity regarding the saving of preferences, optimization, and statistics

This Website uses Cookies to save browsing preferences and to optimize the User’s browsing experience. These Cookies include, for example, those used to set the language and currency for the website or for the owner to manage statistics.

Other types of Cookies or third-party tools that may install them

Some of the services listed below collect statistics in an aggregated and anonymous form and may not require the consent of the User or may be managed directly by the Owner – depending on the description provided – without the help of third parties.

If any third party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified here and even without the Owner’s knowledge. Please refer to the privacy policy of the listed services for detailed information.

Advertising

This type of service allows User Data to be used for commercial communication purposes in different advertising forms, such as banners, also in relation to Users’ interests. This does not mean that all Personal Data are used for this purpose. Data and conditions of use are shown below. Some of the services listed below may use Cookies to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.
In addition to the possibility to opt out of any of the services below, the User may choose to block cookies relating to a third-party service, by visiting the Network Advertising Initiative opt-out page.

Facebook Audience Network (Facebook, Inc.)

Facebook Audience Network is an advertising service provided by Facebook, Inc. In order to understand how Facebook uses data, please consult Facebook’s data policy. This Website may use certain identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies in order to run the Facebook Audience Network service. One of the ways Audience Network shows ads to Users is by using their advertising preferences. Users can control how their advertising preferences are shared inside Facebook’s Ad settings. Users may opt-out of certain Audience Network targeting functions through the settings on their device. For example, they may change the advertising settings available for mobile device or follow any instructions applicable to Audience Network that are available in this privacy policy.
Personal Data collected: Cookies, usage data and unique device identifiers for advertising (Google Advertiser ID or IDFA identifier, for example).
Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.

Analytics

The services contained in this section enable the Data controller to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Personal Data collected to track and examine the use of this Website, to prepare reports and share them with other Google services.

Google may use the Personal Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy PolicyOpt Out.

WordPress Stats (Automattic Inc.)

WordPress Stats is an analytics service provided by Automattic Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Wistia widget (Wistia, Inc.)

Wistia is a video content visualization service provided by Wistia, Inc. that allows this Website to incorporate content of this kind on its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.

Remarketing and behavioral targeting

This type of service allows this website and its partners to disclose, optimise and provide adverts based on how the user has used this website in the past.
This activity is carried out by tracking usage data and the use of cookies, information which is transferred to partners involved with remarketing and behavioral targeting activities.
In addition to the possibility to opt out of the services listed below, users can also opt to block cookies relating to a third-party service, by visiting the opt-out page of the Network Advertising Initiative.

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. which links the activity of this website to Facebook’s advertising network.
Personal data collected: Cookies and usage data.
Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. which links the activity of this website to Facebook’s advertising network.
Personal data collected: Cookies and email address.
Place of processing: United States – Privacy PolicyOpt Out. Privacy Shield participant.

Tag Management

This type of service allows for the centralised management of tags or scripts used by this website.
These services involve channelling users’ data and, if necessary, storing these data.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC.
Personal data collected: Cookies and usage data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.

Conversion tracking cookies

The website may use Google Ads and Google Remarketing Technology. Both are provided by Google Inc. The Google Ads conversion tracking feature uses cookies. To help us track sales and other conversions, a cookie is added to a user’s computer when that user clicks on an ad. This cookie lasts 30 days and does not collect or monitor information capable of personally identifying a user. Users can disable Google’s conversion tracking cookies in their Internet browser settings. In some cases, cookies can cause problems when logging in or while browsing within your Ads account. When this occurs, the best way to correct the problem is to clear the cache and delete the cookies saved for your Internet browser. To learn more about click here https://www.google.es/intl/it/policies/privacy/. The user can disable Google Analytics cookies by downloading a specific browser plug-in available at the following url: https://tools.google.com/dlpage/gaoptout.

YouTube Video

YouTube is a video content viewing service managed by Google Inc. that allows this site to integrate such content within its pages. 

Personal data collected: Cookies and Usage data.

Social Network Plugin

This site also incorporates features (plugins) and/or buttons for social networks, in order to allow easy sharing of content on users’ social networks. To safeguard users’ privacy  these plugins aren’t programmed in order to set any cookies when accessing the page. If necessary, cookies are set when the user makes effective and voluntary use of the plugin. The same goes for Youtube videos embedded on the site. The collection and use of information obtained by means of the plugin are governed by the respective privacy policies of the social networks, to which please refer.

How can I give my consent for Cookies to be installed?

In addition to the indications included in this document, Users can manage their Cookie preferences directly inside their own browser and prevent – for example – third parties from installing Cookies.
Through browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that may have saved the initial consent for the installation of Cookies by this website. Users can find information about how to manage Cookies in the most commonly used browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.

With regard to Cookies installed by third parties, Users can manage their preferences and withdraw their consent by visiting the relative opt-out link (if provided), by using the tools described in the third party’s privacy policy or by contacting the third party directly.

Without prejudice to the above, Users may avail themselves of the information provided by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to manage their tracking preferences for most advertising tools. The Owner therefore advises Users to make use of these resources in addition to the information provided in this document.

Definitions and legal references

Personal Data (or Data)

Personal data refers to any information that directly, indirectly, or in connection with other information — including a personal identification number — allows a natural person to be identified or identifiable.

Usage Data

This refers to the information collected automatically through this Website (also through third-party applications integrated into this Website), including: the IP addresses or domain names of the computers used by the Users who visit this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s reply (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system used by the User, the various time details per visit (e.g., the time spent on each page) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about operating system and/or the User’s IT environment.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor

The natural or legal person, public authority or any other body that processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body that, alone or jointly with others, determines the purposes and means of the processing of Personal Data and the tools adopted, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application)

The hardware or software used to collect and process Users’ Personal data.

Service

The service provided by this Website as described in the relative terms and conditions (if present) on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookies

Small sets of data stored in the User’s device.

Legal references

This privacy statement has been prepared based on provisions of multiple regulations, including articles 13/14 of (EU) Regulation no. 2016/679 (General Data Protection Regulation).

Unless stated otherwise, this privacy policy relates solely to this Website.